Search Engine Optimization is a process of increasing the quality and quantity of traffic to your website, through organic search engine results. It is the primary source of leads. In inbound business strategies Ranking first, second, or third may give your customers the idea that you are one of the top players in the industry. It shows that you are popular and many users have researched you, too. On the other hand, customers may think that you are not yet well-known or even a new player in the industry if you are at the bottom of the search engine results. This may also lead some customers to think you have no budget to boost your website for better search results. SEO is the most potent weapon for primary leads in marketing.